Why Builds Pricing Process Apply
( What It Costs )

What business automation costs, and what changes the number.

There are three prices: $750, $5,000, and from $12,000. Which one fits depends on how much of the problem is already defined and how many moving parts the system needs. Most people in this category will not tell you any of that until you are on a call. Here it is on a page.

( The Three Prices )

Three build paths. One application.

Every path starts the same way, with an application rather than a checkout button. It tells me what you actually need, and I follow up with the right next step for your project. You will know which path fits before you pay anything.

The Build Plan

$750

For the idea that needs a clear map before anything gets built. You bring the problem. I define the build.

  • Scoping conversation
  • Written build map
  • Recommended tools and structure
  • Timeline and budget estimate
  • What to build now and what should wait

Fully credited toward a build. If you move forward, the entire $750 comes off the price. You do not pay twice for the same thinking.

Full System Build

From $12,000

For larger systems with more moving parts: connected workflows, dashboards, databases, AI-supported processes, and internal tools.

  • Clear definition of done
  • System architecture
  • Integrations and testing
  • Handoff you can actually build on
  • Walkthrough and documentation

Quoted after scoping. The starting figure is real, and the section below explains what moves it.

( Which One Fits )

You probably already know which one you are.

The honest test is not budget. It is how well-defined the problem already is.

You know something is wrong but not what to build

Start with the Build Plan. Paying $5,000 to build the wrong thing is the expensive mistake, not paying $750 to find out what the right thing is. It comes off the build anyway.

You can name the exact task you want gone

Build Sprint. If you can point at one repeated process and describe what should happen instead, the problem is defined enough to build against at a fixed fee.

The problem spans several tools or several people

Full System Build. Once a fix has to touch more than one system, or more than one person has to act inside it, you are building a system rather than a tool.

You are not sure yet

Apply anyway. The application asks about the bottleneck, the manual process behind it, and what a working system should do. That is usually enough for me to tell you which path fits.

( What Changes The Number )

Why a Full System Build lands where it lands.

Five things move the price. None of them are hourly rates.

What pushes it up

  • How many systems have to talk to each other
  • Whether existing data has to be migrated, not just connected
  • How much of the process is undefined and has to be worked out first
  • Whether people have to act inside the system, not just receive its output
  • Whether it needs an interface someone uses, or runs quietly in the background

What keeps it down

  • A process you can already describe end to end
  • Tools you already pay for and already use
  • Clean data, or a willingness to clean it before the build
  • One clear owner on your side who can make decisions
  • Scope held to what is actually broken now

A migration of 120,000 contacts across live email campaigns is not the same job as a one-click research workflow, even though both are automation. The difference is not effort per hour. It is how many things can break and how much has to be true at the same time.

( How Payment Works )

Fifty percent to start. Fifty percent at handoff.

The first payment reserves the build and covers the work up front. The second is due when the system is tested and delivered into accounts you own. Nothing is due before scope is agreed.

The Build Plan is credited in full

Move forward and the whole $750 comes off. A $5,000 Build Sprint becomes $4,250. It is a way to de-risk the decision, not a separate product to upsell you from.

There are no ongoing fees to me

The system lives in accounts you own, so you keep running it without a monthly fee. You will still pay the third-party tools it runs on, and those accounts are yours too.

The first 30 days are included

You email, I help you get unstuck, no clock and no invoice. I also check in about two weeks in, so you are not the one who has to reach out first.

New work is quoted as new work

New features, structural changes, and new integrations come back as their own project with their own price. You know what a next step costs before you ask for it.

( Ready )

Tell me the bottleneck and I will tell you the price.

The process starts with an application, not a sales call. If a Build Plan is the wrong place to start, I will say so. See what I have built or read the five-step process first if you want more context.

Tell Me What's Wasting Your Time