There are three prices: $750, $5,000, and from $12,000. Which one fits depends on how much of the problem is already defined and how many moving parts the system needs. Most people in this category will not tell you any of that until you are on a call. Here it is on a page.
Every path starts the same way, with an application rather than a checkout button. It tells me what you actually need, and I follow up with the right next step for your project. You will know which path fits before you pay anything.
For the idea that needs a clear map before anything gets built. You bring the problem. I define the build.
Fully credited toward a build. If you move forward, the entire $750 comes off the price. You do not pay twice for the same thinking.
For one painful bottleneck that needs to become a working tool. One problem. One useful system. No scope creep.
Fixed means fixed. The scope is agreed before anything gets built, so the number you are quoted is the number you pay. One system, one workflow, one clearly defined outcome.
For larger systems with more moving parts: connected workflows, dashboards, databases, AI-supported processes, and internal tools.
Quoted after scoping. The starting figure is real, and the section below explains what moves it.
The honest test is not budget. It is how well-defined the problem already is.
Start with the Build Plan. Paying $5,000 to build the wrong thing is the expensive mistake, not paying $750 to find out what the right thing is. It comes off the build anyway.
Build Sprint. If you can point at one repeated process and describe what should happen instead, the problem is defined enough to build against at a fixed fee.
Full System Build. Once a fix has to touch more than one system, or more than one person has to act inside it, you are building a system rather than a tool.
Apply anyway. The application asks about the bottleneck, the manual process behind it, and what a working system should do. That is usually enough for me to tell you which path fits.
Five things move the price. None of them are hourly rates.
A migration of 120,000 contacts across live email campaigns is not the same job as a one-click research workflow, even though both are automation. The difference is not effort per hour. It is how many things can break and how much has to be true at the same time.
The first payment reserves the build and covers the work up front. The second is due when the system is tested and delivered into accounts you own. Nothing is due before scope is agreed.
Move forward and the whole $750 comes off. A $5,000 Build Sprint becomes $4,250. It is a way to de-risk the decision, not a separate product to upsell you from.
The system lives in accounts you own, so you keep running it without a monthly fee. You will still pay the third-party tools it runs on, and those accounts are yours too.
You email, I help you get unstuck, no clock and no invoice. I also check in about two weeks in, so you are not the one who has to reach out first.
New features, structural changes, and new integrations come back as their own project with their own price. You know what a next step costs before you ask for it.
The process starts with an application, not a sales call. If a Build Plan is the wrong place to start, I will say so. See what I have built or read the five-step process first if you want more context.
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